News

Muzak launches sensory branding agency

March 9, 2010

Muzak, a leading provider of music, messaging and digital signage services for businesses, announced Touch, an exclusive new experience design and sensory branding firm.

Touch is designed to bring strategic intent to the most emotive touch points in a retail environment and is targeted at Muzak’s most progressive and innovative clients, who were already utilizing Muzak’s full product suite. Touch offers a more focused, integrated approach to sensory branding, by developing a comprehensive experience design that supports the client’s overall business and brand objectives. By leveraging Muzak’s media solutions and platform, Touch will drive more measured and targeted customer experience, whether in-store, online or beyond.

The new firm will formally launch at this year’s Globalshop conference in Las Vegas, Nevada, held March 10th through the 12th, 2010. The booth, #1838, located in the Store Design and Operations Pavilion, will give visitors a glimpse into how Touch combines subtle elements to generate a powerful and moving end result. In addition to exhibiting at the show, Touch will also host an exclusive after party at Gold Lounge located in ARIA Resort and Casino. A panel of industry experts will hold a lively discussion on the current state of music and branding, moderated by music expert and lifestyle artist Allison Hagendorf, host of FUSE TV’s “The Pop Show.” Following the panel, celebrity guest Pete Wentz of Fall Out Boy will kick the party into high gear with an exciting DJ set.

“This year has already been one of the most exciting in Muzak’s proud 75 year history. Innovation is happening at every level of the company. We are aggressively introducing new clients, new service offerings, new product lines, and new technology,” said Robert Finigan, VP and GM, Touch. “Touch brings it all together. Launching at Globalshop is the ideal venue to inspire progressive retailers to start thinking about media and marketing as a total and integrated solution.”