News

MyDealerLot providing RFID technology for Mercedes-Benz USA

May 30, 2012

MyDealerLot is now part of the Mercedes-Benz USA Preferred Vendor Status Program to provide Automated Customer Recognition, Targeted Messaging and Asset Tracking Systems using RFID technologies. Mercedes-Benz dealerships will be able to access preferred pricing on all of MDL's solutions through MDL's new Mercedes-Benz microsite.

The Preferred Vendor Program is a carefully selected group of vendors verified by MBUSA that can provide key benefits to Mercedes-Benz dealerships such as improved customer service, increased retention and incremental sales, George Cresto, founder and CEO, MyDealerLot, said in a company press release.

"Selection by MBUSA to be included in their Preferred Vendor Program is a great validation of the value our powerful solutions provide. Automated Customer Recognition, Targeted Messaging and Asset Tracking Systems utilizing RFID technologies in retail automotive have a tremendous future in this industry with multiple points of benefit and rapid ROI," he said.

Read more about RFID technology.