Consumer Behavior

Nearly every shopper has abandoned an e-commerce cart

Photo: Adobe Stock (AI Generated)

June 5, 2024

Nearly every shopper, 95%, has abandoned an e-commerce cart and 62% of shoppers cited high delivery cost as a top reason.

Those are top findings from a nShift consumer study which also revealed 63% of shoppers cite delivery choice as the most important factor when shopping online.

Almost a quarter (23%) of shoppers blamed a complicated checkout process while unsatisfactory returns policies were also highlighted as an issue for around 20% of shoppers, according to a press release on the findings.

The study stated customers prize convenience above many other aspects of the customer experience and being able to choose the time and date of delivery is by far the most influential factor for respondents, with nearly two-thirds (63%) deeming it important.

More than half (62%) would not buy again after a single bad delivery experience.