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Neiman Marcus launches one-click visual shopping experience

Neiman Marcus app users can now snap an image of fashion items and instantly be provided with all close matching products currently available.

November 3, 2014

Luxury fashion retailer Neiman Marcus has announced the launch of a new 3D visual fashion search and purchase feature named "Snap. Find. Shop."  According to the company, the feature is now available on the Neiman Marcus app, powered by mobile visual search firm Slyce and available for download from the US iTunes app store for use on iPhones.

The visual search technology allows NM app users to snap an image of fashion items and instantly be provided with all close matching products currently available from www.neimanmarcus.com. The company said it offers users visual search from both real-life items and printed images, with no need for cropping, category definition or search refinement. From "snap" to "shop" these items are then purchasable at the exact moment of capture. The company is launching the technology for its selection of shoes and handbags, with other categories to be considered in the future.

"Today, most online shopping begins with search — either through keywords or navigating filters, and as they say, a picture is worth a thousand words," said Wanda Gierhart, CMO, Neiman Marcus Group, "Visual search removes hurdles, taking you directly from inspiration to gratification. In essence, Snap. Find. Shop. is a revolutionary way to service our customers at any time and any place."