Omnichannel

Neiman Marcus names chief brand, retail officers

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January 24, 2023

Nabil Aliffi has been named as chief brand officer and Stefanie Tsen Ward has been promoted to chief retail officer at Neiman Marcus Group.

Both roles are newly created, according to a press release, and both will report to Ryan Ross, president of Neiman Marcus Brand. Ross joined the company in August, 2021.

The positions are focused on driving the brand's growth and its "Revolutionize Luxury Experiences," strategy.

"Neiman Marcus is the leading integrated luxury retailer in the U.S., recently achieving tremendous transformation," Ross said in the release. "These strategic roles will further define the magic of the iconic brand by driving areas that directly impact our customer and fuel our growth."

Nabil was previously global chief creative officer of Soho House & Co, and has held leadership positions at Selfridges and Urban Outfitters after co-founding Vulture Magazine.

Ward has innovated the customer experience throughout her tenure at Neiman Marcus, which began in 2018 following omnichannel leadership at various retailers. Her leadership contributed to 70% of NMG stores in FY22 reaching their highest revenue in over a decade.

The luxury retailer has committed to making a $200 million strategic investment in stores over three years and is elevating its digital experience, including significant updates made recently to the Neiman Marcus app.