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Neiman Marcus partners with POPSUGAR on luxury box

Media firm POPSUGAR has announced its second annual collaborative holiday gift box with specialty retailer Neiman Marcus. According to the companies, the limited-edition box will feature a curated assortment of beauty, fashion and home items for the holiday gift-giving season.

October 23, 2014

Media firm POPSUGAR has announced its second annual collaborative holiday gift box with specialty retailer Neiman Marcus. According to the companies, the limited-edition box will feature a curated assortment of beauty, fashion and home items for the holiday gift-giving season.

The box is an extension of POPSUGAR's Must Have box, which includes monthly subscriptions and recently launched gift collection boxes for bridesmaids and moms-to-be. This is the second collective effort between the two brands, the first of which sold out in record time. The box will initially be available for purchase online at musthave.popsugar.com. New this year, the Neiman Marcus Must Have box will also be available as part of the Love to Give Collection in special pop-up shops in Neiman Marcus retail stores nationwide and online at www.neimanmarcus.com/LovetoGive starting on Nov. 5.

The 2014 assortment was hand-selected by Neiman Marcus Fashion Director and Brand Ambassador Ken Downing and POPSUGAR founder and editor in chief Lisa Sugar. The box will include an assortment of undisclosed products from eight prestigious brands, the companies said.

"Working with Lisa Sugar on this project last year resulted in an overnight success. I am thrilled we are doing it again based on popular demand," said Downing.