News

Neuromarketers study shopper brainwaves

April 2, 2008

Display & Design Ideas: Companies wanting to know more about what's going through consumers' minds as they shop their stores needn't rely solely on video cameras, satisfaction surveys and focus groups any longer. Now they can actually open up that consumer's brain and see what's going on inside (figuratively speaking, that is). Neuromarketing, the science of studying consumers' brainwaves to see how they respond to advertising and brand messages in the commercial field, is for the first time providing concrete evidence of what works and doesn't work in the retail environment.