News

Nike redesigns its London 1948 retail space

July 20, 2011

According to music and lifestyle magazine RWD, Nike has redesigned its 1948 retail space in London. Originally opened in the summer of 2008, the venue is "part retail space, part creative playground."

Recently re-opened, the new design emphasizes community events, all centered around "a constantly shifting, overlapping space between culture and athleticism," beginning with a tennis-themed takeover. The new store design features a raised mezzanine, which serves as a gallery space.