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Nordstrom acquiring personalized clothing service Trunk Club

According to the companies, Trunk Club's 250 personal stylists build true, one-to-one relationships with their members to understand their lifestyles and styling preferences before hand-selecting merchandise that is then shipped to the customer.

July 31, 2014

Nordstrom, Inc. announced it has entered into an agreement to acquire Trunk Club, a personalized clothing service for men. According to the companies, the men's market is one of the fastest growing and most rapidly changing segments in retail, and Trunk Club has created a unique approach to capture the imagination of an underserved customer. Trunk Club delivers a stylist service that combines the convenience of online with a high-touch, personalized shopping experience.

According to the companies, Trunk Club's 250 personal stylists build true, one-to-one relationships with their members to understand their lifestyles and styling preferences before hand-selecting merchandise that is then shipped to the customer. Customers keep what they like and return the rest for free. There are no membership fees, no obligations and no commitments.

"What Trunk Club is doing in the personal styling space is a natural extension of our core business," said Erik Nordstrom, president of Nordstrom Direct. "This acquisition is reflective of how we want to move quickly to evolve with customers by finding more ways to deliver a great shopping experience. One of the pillars of our long-term growth strategy is to integrate the online and offline customer experience, and the personal styling space is a great example of how these two worlds are coming together. We view this investment as complementary to our own business and our efforts to better serve customers."

Customers can experience the Trunk Club service across the Web, mobile and in-store, with showrooms in Chicago, Dallas and Washington, D.C., and a fourth opening in Los Angeles next month.