News

NRF 2010 to feature Innovation Station

November 10, 2009

The Innovation Station at the 2010 NRF Big Show will provide unique access and insight to some of today's retail thought leaders and the innovations, mistakes and best practices that contributed to their success.

The NRF can count among its members thought leaders, trendsetters and paradigm shifters from every category, and every aspect of retail — from CEOs to warehouse managers, IT solutions to marketing.

The Innovation Station is a white box theater. Architecturally neutral, the space is defined by large black-and-white photos of retail thought leaders, innovators and customers. The portrait-style photos are larger than life and might be projected or applied graphics. Keywords and quotations connect the images and create a visual context and preview of the content to be revealed inside.

Video monitors inset in the exterior walls among the super graphics display interviews of today's top retail CEOs, CIOs and CMOs (thought leaders) answering a broad range of questions.

Inside, the exhibit is organized into Key Challenge Areas, which we have been identified as issues that all retailers are facing today. This year's Challenge Areas will be:

• Mastering Cross Channel Retailing
• Mobile Retailing
• Technologies Improving ROI
• Customer Experience = Customer Loyalty
• Customer Communication

Each Challenge Area will showcase retail case studies and integrated product solutions in real applications.