News

NRF: BVI Networks to show shopper behavior analysis tool

November 30, 2010

BVI Networks, provider of the RetailNEXT in-store intelligence system, will release its next generation software for retailers at the National Retail Federation's (NRF) Annual "Big Show" 2011, January 9-12, at New York's Jacob K. Javits Convention Center. BVI's booth will showcase RetailNEXT 3.0 software advancements in shopper behavior metrics tracking in-store foot traffic, display stoppage power, shopper views and conversion rates.

New functionality in RetailNEXT 3.0 includes:

• Executive dashboard: You can now create a personalized "home page" in RetailNEXT that shows you the key metrics you are interested in on a single screen right after you login. These user-customizable "widgets" can report on any data collected by RetailNEXT such as traffic, conversion or sales activity, and even show video from your store or any POS exceptions that happened.
• Real-time alerts: With RetailNEXT 3.0, retailers can now keep up to date with their store activity in real-time. For example, an automatic alert can be sent to a store manager if there is a spike in shopper traffic, the conversion rate is falling below a preset threshold, or shopper wait times are getting too high. RetailNEXT can leverage your existing in-store communication systems, such as Indyme, to deliver these alerts to a variety of devices including pagers, overhead PA systems, or even your PDA.
• Shelf inventory monitoring: Using integration with shelf-monitoring technologies such as POSTuning's ePusher and Ferveo's ShelfMeter, RetailNEXT can provide insights into how customers are interacting with your products, while helping reduce shrink. And with the new alerting feature, you can now be notified in real-time when your high-margin items are running out of stock on the sales floor.
• Employee tracking: Using a combination of video analytic and RFID technology, RetailNEXT can produce even more accurate customer traffic reports that exclude all employee traffic. Also, in conjunction with the workforce management system integration, you can now gain more insights into the effectiveness of your staff.
• 360-degree camera integration: 360-degree vision technologies, such as those from Immervision and Mobotix, can replace the equivalent of five standard cameras while providing seamless coverage of the same area at a lower total cost. With RetailNEXT 3.0, loss prevention professionals can now view and manipulate these 360-degree images in the RetailNEXT web-based video dashboard.

In addition to the above features, RetailNEXT 3.0 also includes a more flexible reporting system and features several performance, scalability and usability enhancements, according to the company.