News
NRF: Easter retail sales expected to fall 14 percent
March 22, 2009
Bizjournals.com: Expect consumers to spend less on the Easter holiday this year. The National Retail Federation, in its 2009 Easter Consumer Intentions and Actions Survey, found total spending for the holiday this year is expected to reach nearly $13 billion. That averages out to about $117 in individual consumer spending on candy, gifts, food and decorations. That projected average, the federation said, is down 14 percent from $135 last year.
Federation CEO Tracy Mullin said that while spending is expected to decline, retailers will have extra time to attract customers because the holiday falls three weeks later than last year.
Related Media
Subscribe
Get the latest news and resources from Retail Customer Experience.
