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NRF: Epicor extends mobile marketing capabilities for retailers
January 10, 2010
Epicor Software Corp., a provider of enterprise business software solutions to the mid-market and Global 1000 companies, has introduced Epicor Retail Mobile Marketing for retailers, offering an interactive and personalized marketing channel to target mobile consumers.Delivered via a partnership with mobile messaging and technology provider Impact Mobile Inc., Mobile Marketing enables retailers to deliver customized messages, coupons, and promotions to mobile device users. Mobile Marketing encourages consumers to interact with the store environment, helping retailers strengthen brand and customer loyalty, while helping to drive revenues.
The solution can be used in house by retailers to support SMS (text messaging) campaigns, distribute mobile coupons, and support a wide range of additional promotions. Additionally, Epicor's Retail CRM Services team of highly trained CRM professionals are available to assist retailers in creating, managing and launching mobile marketing campaigns via the Epicor Mobile Marketing solution, which can augment existing CRM initiatives or be incorporated as a part of the turnkey execution and management of ongoing CRM campaigns.
Epicor is showcasing its Mobile Marketing solution onsite throughout the NRF show this week.
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