News

NRF releases infographic with top back-to-school trends for 2012

July 26, 2012

The National Retail Federation has released a new infographic filled with data relative to the upcoming back-to-school season.

Among the data highlighted:

• Economy still top of mind: 85 percent of shoppers said the economy will impact how, what, when, where and why they shop for school and college items.
• Online takes a bigger piece of the pie:Since 2003, online shopping has quadrupled for back-to-school, and this year, smart shoppers are heading online in droves to comparison shop and find the best value.
• Empty nests abound:Dorm supplies and furnishings will be in high demand as one-quarter of college-aged students will be packing up to live in campus housing - the most in the survey's history.