News

NRF to announce 'unprecedented advocacy campaign' for jobs, innovation, consumer value agenda

September 12, 2011

The National Retail Federation will announce its launch of an unprecedented year-long advocacy campaign to underscore the economic significance of the retail industry and to advance an agenda for jobs, innovation and consumer value on behalf of America's retailers. This expansive campaign will include lobbying, grassroots mobilization, social media advertising, earned media, an international push and more. At its core is a new action center designed to encourage support for the retail community's jobs agenda and containing data from a new economic study which highlights the central role retail plays in the U.S. economy on a national, state and local level.

WHAT:

Media briefing on first-of-its-kind advocacy campaign on behalf of America's retailers

WHO:

Matthew Shay, president and CEO, National Retail Federation
David French, senior vice president of government relations, National Retail Federation

WHEN:

Tuesday, Sept. 20, 2011 at 9:30 a.m. EDT

WHERE:

National Retail Federation Headquarters
325 7th Street, N.W., Suite 1100
Washington, D.C. 20004

RSVP:

Credentialed members of the media are invited to attend. To register, please e-mail press@nrf.com or call (202) 783-7971 and ask for Kathy Grannis or Craig Shearman.

The National Retail Federation advocates on behalf of retailers of all sizes, formats and channels on issues that impact their business and encourage economic growth through job creation. With 3.6 million stores drawing on a vast array of suppliers, retail directly and indirectly accounts for 42 million jobs and $2.5 trillion of annual GDP.