Technology

NRS partners with Catalina for DOOH in retail

December 15, 2020

National Retail Solutions, a point-of-sale network for retailers, has partnered with shopper intelligence solutions provider Catalina to provide messaging through NRS's DOOH network. NRS has more than 12,000 displays by retailers in 45 states, which deliver static, animated and video advertisements, according to a press release.

"We are excited to welcome NRS to our growing place-based media network. This partnership expands Catalina's reach into convenience stores, allowing our CPG brand partners to engage and deliver value to consumers whenever and wherever they shop," Tiffany Southwell, head of OOH media for Catalina, said in the release. "Only Catalina enables brands and retailers to provide a seamless, responsive experience across in-store, digital, online and connected TV, while leveraging real-time purchase data to personalize the shopper journey."