News

Office Depot aiming to make holiday shopping an elfing good experience

December 4, 2018

The elf is back at Office Depot as is the retailer's 'Elf Yourself' holiday selfie campaign which now incorporates Facebook and its augmented reality filters.

The Elf Yourself experience, available via Office Depot’s mobile app and website, lets customers elf themselves (take selfies) with real-time interactive features and dance moves. The dancing bodies of elves are now dancing into Facebook feeds, according to a press release.

The Elf Yourself Facebook AR filter can be accessed by opening the Facebook app and going to the Office Depot page. By using the phone's front and rear facing cameras, users can elf themselves or their friends all without leaving Facebook or needing to take and upload a photo.

"One of the greatest outcomes of Elf Yourself has been seeing the joy and laughter a simple video or picture can bring to friends and families during the holiday season," said Natalie Malaszenko, senior vice president, digital business and head elf master, in the release. "This year we've made it even easier for people to elf themselves anytime, anywhere — all while shopping with their families, at the office holiday party, or while playing with their kids. There’s now more opportunity to create some truly unique holiday greetings."

Since the inception of Elf Yourself in 2006, 1.7 billion elves have been created from more than 500 million sessions globally, stated the release.