News

Old Navy joins location-based shopping app shopkick

November 8, 2011

Today shopkick, the location-based shopping app that rewards shoppers for walking into stores, announced Old Navy has joined its Partner Alliance. According to the company, shopkick walk-in rewards will be live in all of Old Navy's nearly 1,000 U.S. locations. To celebrate, Old Navy will offer $10 off of a $40 purchase plus 150 shopkick reward points for the partnership's first weekend (Nov. 10 - 13), available exclusively through the shopkick app: shopkick.com/oldnavy.

To provide high-value rewards to shoppers actually walking-in to Old Navy stores, the shopkick app detects a shopkick signal, emitted from a patent-pending device located in each participating store and picked up by a shopper's phone's microphone. Because the store knows it's rewarding actual visitors, it then delivers rewards called "kicks," which can be collected at all participating partner store locations. Kicks are redeemed for in-store gift cards, song downloads, movie tickets, Facebook Credits, donations to 30 different causes and charities and more.

"Old Navy customers are mobile-savvy, leveraging smart phone technology and apps on a daily basis," said Kate Dickman, senior director, digital marketing at Old Navy. "Using shopkick, we're able to share our latest fashions and deals with her in a straightforward, relevant way. It's another powerful tool to help keep Old Navy top-of-mind while offering us real evidence that she's come into our store for those particular items."

Old Navy joins shopkick's ten other retail partners: American Eagle Outfitters, Best Buy, Crate and Barrel, Macy's, Simon Property Group (the nation's largest mall operator), The Sports Authority, Target, Toys"R"Us, west elm and The Wet Seal.

"On day one, Old Navy will go nationwide with shopkick, to reward its current customers as well as bring new ones into the store. Old Navy serves exactly the shopper that most benefits from shopkick: the time compressed mom who not only wants to find great deals but great products," said Doug Galen, chief revenue officer, shopkick. "These shoppers want a mobile app that is easy and provides real value, and that is what we deliver: one simple app where shoppers can earn rewards anywhere and spend them everywhere."

Because shopkick is able to detect actual presence inside stores, partner retailers ensure that marketing dollars put into the shopkick program are being spent to reward customers who are actually present in the store, translating into higher value rewards for the shopper. Presence detection is something not possible with traditional location-based applications, which rely on GPS technology that has an error radius of 50-1,000 yards on mobile phones. And, because the detection occurs on the user's mobile device, the privacy of presence information is completely under the user's control.

Now more than 4,000 individual stores across multiple retailers and 250 of the country's largest malls have fully deployed shopkick's technology. In addition, at more than 3 million other stores across America, shopkick offers smaller rewards for interacting with products from twenty brands, including Kraft Foods, Clorox, Procter & Gamble, Intel, HP and more.