Marketing

Old World Christmas launches loyalty program

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September 29, 2026

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Old World Christmas, a 47-year-old hand-blown glass ornaments retailer, is launching its first-ever loyalty program called Old World Christmas Collectors Club.

The free program will start redeeming rewards March 1, 2027, according to a press release.

There are three tiers of rewards and shoppers will receive five points for each dollar spent; 100 points equals $1 off.

"Our collectors have always been at the heart of Old World Christmas, and the Collectors Club is our way of recognizing the people who continue to make our ornaments part of their traditions year after year," Neal Applefeld, president and CEO of Old World Christmas, said in the release. "Whether you've been collecting for decades or just found your first favorite ornament, we wanted to create something that celebrates that connection and gives our fans even more ways to engage with the brand."