News

OMA Award winners announced

March 14, 2010

POPAI announced the winners of its 2010 Outstanding Marketing at Retail Achievement (OMA) Awards at last week's GlobalShop event. According to the company, OMA is " the premier award for recognizing the most innovative and effective in-store and at retail displays, lifting sales and making products memorable and enticing to consumers."

The Display of the Year Award was presented in four categories:

Permanent: Sony Computer Best Buy PSP Endcap (Rapid Displays)
Semi-permanent: Duracell MyGrid Launch Displays (Mechtronics Corporation)
Temporary: B Street Communications/Weston Bread Wonder+ Olympic Campaign (Artisan Complete)
Digital:Miele Inspirience Center (Scala Broadcast Multimedia)

Creative Best of Show Winners were presented in three categories:

Permanent: Duracell Staples Endcal (Mechtronics Corporation)
Semi-permanent:Display Premium Herbal Essences Hot Spot 2 (Retail Now)
Temporary: Bath & Body Works – Large Reindeer Window Display (Rapid Displays)

The complete list of winners is available at the POPAI Web site.