Omnichannel retailing matures into mainstream

The retail omnichannel strategy, initially deployed as a standalone effort, is now fast becoming a mainstream "foundation," supporting broader business strategies, reveals the fifth annual SPS Commerce benchmark report.

The study, which polled more than 500 retailers, said the omnichannel evolution is in direct response to consumers' shopping expectations, according to a press release, and notes more than 35 percent of retailers are on track with an omnichannel strategy. That figure reflects a 200 percent increase compared to a year earlier.

"Shopper demands for a personalized and seamless experience across all channels are outpacing the retail industry’s ability to keep pace," said Peter Zaballos, senior VP and CMO at SPS Commerce, in the release. "The findings from this year's industry benchmark report demonstrate the urgency of streamlining order fulfillment, the importance of real-time inventory visibility and the critical role accurate item information plays in delivering an engaging consumer shopping experience."

Topics: Consumer Behavior, Omnichannel / Multichannel

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