News

Online cash-as-gift registries may replace in-store wedding registries

July 19, 2012

While wedding registries have been an easy way for retailers to get traffic, one website is betting that many betting engaged couples would rather receive cash in lieu of pots, pans and blenders. Online wedding registry website Wedding Republic recently launched a redesigned version of its online registry hoping to appeal to the more cash-conscious couple.

"Wedding Republic is about helping couples design their future together. It's about giving them the power to choose what they want and need to build their lives. This can be anything, from your house down payment to custom artwork. It's less about the gifts and more about the couple," said Hana Abaza, co-founder and CEO of Wedding Republic, in a company press release.

Wedding Republic allows couples to customize their wedding gift registry by adding photos of their ideal gifts to their wish lists. They can include a description, set the price, and even break apart more expensive gifts, allowing guests to chip in by purchasing affordable pieces, Abaza said. Wedding Republic also has a list of popular gift suggestions from which couples can draw ideas and inspiration.

Since Wedding Republic is a cash wedding registry, couples redeem the monetary value of their registry, meaning they aren't tied to a specific store and have the flexibility to use the funds as they see fit. Wedding guests have the convenience of contributing to the registry online from the comfort of their own home, avoiding unnecessary trips to the store.

"It's a win-win scenario, couples get what they really want and guests get a convenient and meaningful way to give a gift," Abaza said.

In addition to revamping the look and feel of the website, couples now have access to a personal registry consultant that can help guide them through the process and answer any wedding registry questions that might have.

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