Marketing
Online eyewear retailer deploys ‘fast frame’ for speedy delivery
September 12, 2022
Online eyewear retailer Zenni is deploying "Fast Frame," a speedy delivery service that puts glasses in customers' hands in 24 hours or less.
It's due to a U.S.-based manufacturing operation that reduces shipping time by 70%, cutting the typical seven- to 14-day shipping time to two days or less, according to a press release. All Fast Frame glasses are globally sourced, finished and processed at the manufacturing facility in Obetz, Ohio.
Fast Frame includes a selection of hundreds of frame styles that can be ordered with single-vision prescriptions, sunglasses or Blokz, Zenni's blue light blocking lenses. The delivery fee is included in each frame's price a $19 cost.
"At Zenni, we always listen to customer feedback and look for ways to improve the experience and the overall delivery process," Bai Gan, chief product officer with Zenni, said in the release. "Fast Frame is one of the most impactful outputs of our new Ohio manufacturing and fulfillment facility for our customers across the country."
Zenni established the second facility to help the company evolve its manufacturing and fulfillment capabilities stateside to better meet customer needs and demand.
"The global supply chain issues over the last year disrupted companies big and small, across every industry," Rob Tate, general manager for Zenni USA, said in the release.
"Our newest facility in Ohio mitigates the risks that come from relying on third party international suppliers and allows us to fulfill customer orders in record time. As we continue to scale the business, we now have even more flexibility and space to advance our mission of providing eyewear for everyone."
