News

Opinionmeter offers guide to retail survey kiosks

January 4, 2009

SAN LEANDRO, Calif. — Opinionmeter International, developer of an award-winning customer satisfaction feedback system, recently sponsored the publication of "Gain Valuable Information at the Point of Experience — Survey Thy Customer." The free guide explains how survey kiosks enable companies to better understand the needs of their customers to build loyalty and retention. The guide was published by KioskMarketplace.com, the leading daily news and information portal covering the kiosk industry.

The guide details the benefits of deploying a real-time, point-of-experience survey kiosk and offers best practices gleaned from real-world implementations. It also explores the history of survey kiosks, discusses how they work and shows how electronic customer satisfaction feedback surveys can better engage customers and improve customer loyalty and retention.

In addition, the guide includes an overview of available survey systems on the market, their relative costs, and popular added-value features to consider. It also offers guidelines for writing an effective customer survey and tips for maintaining a healthy response rate.

"Especially in dire economic times, using real-time survey kiosks makes tremendous sense because you capture customer data at the experience, feed it into your number-crunching application and see and react to the information immediately," Francie Mendelsohn writes in the publication's introduction. Mendelsohn is president of Summit Research Associates, an international consulting firm devoted to kiosks.