News

Outdoor retailer aims for a deeper customer relationship

September 12, 2016

Cabela's is teaming up with InMoment on a new system that will empower front-line employees and operations leaders with deeper customer intelligence to drive a better customer relationship.

"As we continue to grow, it becomes even more important to understand if we are delivering on our promise of superior customer service in each and every customer interaction," said Jocelyn Wieser, senior retail business analyst at Cabela's, in an announcement. "The most important element of that experience has always been the one-on-one expertise and attention our front-line employees provide to our customers. Their knowledge and interactions are what keep customers coming back year after year."

The optimization platform will provide support for individual and team coaching, understanding emerging and historical trends, and an omni-channel customer listening strategy.

The technology effort comes on the heels of strong sales growth for DSW in Q2, due primarily to its ecommerce efforts. Total sales grew just over 5 percent, year to year, hitting $659 million in Q2, according to Business Insider,