News

Outdoor retailer Anaconda Stores implements pricing and promotion tech

November 5, 2013

Revionics Inc., a provider of end-to-end merchandise optimization solutions, announced today that it has entered into an agreement with The Spotlight Retail Group, for their retail chain Anaconda Stores Pty. Ltd., Australia's largest retail chain of camping, outdoor adventure and sports superstores, to deliver advanced demand-based science and predictive analytics to develop shopper-centric lifecycle pricing strategies. 

"We want to continue to offer our customers the most competitive pricing in the marketplace," said Quentin Gracanin, SRG Group CEO. "During our search for a solution, Revionics stood out due to their strong optimization and unique advanced analytics which will help us better manage our pricing mix to improve profitability while strengthening customer loyalty."

According to the companies, the SRG Group chose Revionics due to their proven scientific approach, which provides a granular analysis of base price and promotion elasticity. Leveraging Revionics' solution, The SRG Group's Anaconda retail chain will have a more robust view of their shoppers' behavior and be able to make fact-based decisions around pricing and promotion strategies and tactics.

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