March 14, 2017
Jewelry brand Pandora is deploying digital receipts at its 220 U.K. locations and the Ecrebo technology is enabling the brand to capture customer data at point of sale.
The receipts are emailed to shoppers after a transaction and offer consumers the option to receive newsletters and provides Pandora customer feedback on the store experience, according to a press release. That feedback is shared with store managers.
"We know that 60 percent of purchases are gifts, so giving our customers the opportunity to receive a digital receipt is not only convenient, but important for added peace of mind when it comes to returns and warranties," Jo Glynn-Smith, VP of marketing for Pandora U.K., said in the release. "We also use the digital receipt as an opportunity to request feedback from our customers on their in-store experience, enabling us to continually improve our offering."
