Marketing

Party City launches digital party planning experience

Photo: JHVEPhoto - stock.adobe.com

December 5, 2023

Party City is now home to Party + Marketplace, a digital party planning experience that offers Party City products with local vendor services.

It's available in the Las Vegas, Nevada area, according to a press release. The platform offers unique items and services that go far beyond traditional party categories, ranging from bubble domes, bumper cars and glamping parties to life-size yard games, mobile cocktail campers, and 360 photo booths.

"Today's customers need to shop across many different service providers in order to bring their parties and celebrations to life," Shannon Symalla, SVP, head of marketing and digital at Party City, said in a press release. "Party+ Marketplace is truly disrupting the party planning experience by bringing together everything party planners need for their celebrations in one place."