June 17, 2014
Paytronix Systems Inc., a provider of reward program solutions to restaurants and retailers, has announced its new Express Pilots program designed to help restaurant and retail chains quickly create and deploy a new reward program. According to the company, Express Pilots leverages Paytronix’s out-of-the box features so that enterprise chains can quickly test a variety of elements in a secure, market-focused pilot program; shave months off of go-to-market strategies; and significantly reduce costs for program testing.
The company said Express Pilots are based on the Paytronix Rewards Platform, which includes proprietary software that delivers billions of millisecond transactions annually. With Express Pilots, stores get customized mobile apps, mobile payment, promotions, and guest messaging tools as well as a team of loyalty experts to assist in the program launch and assessment of performance.
Features of the platform include:
The company said its Paytronix Reward Platform can host an enormous number of customized reward programs from simple, electronically delivered visit punch-card programs to highly sophisticated surprise and delight programs that reward guests based on individual visiting and spending behavior. The system simultaneously delivers more than 250 unique programs today.
The reward software also has a built-in promotion engine that enables marketers to create unique campaigns based on purchase behavior and deliver offers with value stored on members’ accounts. Digital messages — email, push, pull, SMS and geofenced messages — can be deployed from the same interface. Messages can be triggered in real time based on purchase behavior, deployed according to a preset schedule, or deployed by the user to nurture guest relationships for long-term retention.
