Technology
Petco Mexico, Teamwork Commerce team on Latin America platform
August 11, 2023
Petco is deploying Teamwork Commerce's omnichannel solution to manage its more than 118 stores in Mexico and Chile.
The technology includes POS, loyalty program and inventory control, all of which are being integrated with the brand's CRM and online store operation, according to a press release.
The platform is supporting Petco's "Club Petco," a program where customers receive coupons based on purchase accumulation, whether bought in-store or online. Furthermore, a strategy was implemented to streamline the checkout process by incorporating QR code scanning for grooming services and bulk products, allowing multiple items to be added with a single scan.
For Petco, this initiative allows it to consolidate information into a single system, facilitating the checkout process and eliminating human error through devices that provide a better user interface and enhanced experience. Additionally, by adopting a "paperless" philosophy, customers can opt to receive their receipts via email or through the Petco app.
"Teamwork Commerce has become one of the key pillars in achieving omnichannel capabilities at Petco. It has reinforced Club Petco, our successful loyalty program, and we have been able to implement real-time targeted experiences to pamper our customers both in physical stores and on the e-commerce platform," Guillermo Prieto Cortes, CIO of Petco Mexico, said in the release.
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