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Pinterest a viable retail social media outlet, claims research

August 6, 2019

Retailers not using Pinterest to promote product or the brand may want to consider doing just that given research that claims the investment can be worthwhile. 

Neustar, a measurement and market intelligence firm, conducted a study that claims retail brands experience a two-times-higher return on ad spend on Pinterest than from other social media and 1.3 times higher return than traditional online search investment.

The study looked at digital channel performance for five U.S. retail brands, tracked to their online and in-store sales, according to a press release.

"Neustar’s research also showed that Pinterest was the most efficient digital channel for the retail brands in their study. It generated more sales, at less cost. While Pinterest made up only 11% of media spend in the study between the five brands, it generated 18% of their incremental sales and revenue," stated the release.