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Pinterest opens its API to select retailers

November 15, 2013

Social sharing site Pinterest today announced on its blog that it is making its API available to select retailers and brands. That means retailers can embed pins directly into their e-commerce sites, facilitating easy sharing by users "without having to take a break from shopping, reading or browsing." Shoppers can also easily see which products are trending on Pinterest.

From the blog:

Now, when you go to AllRecipes.com in search of Thanksgiving recipes, you’ll see the most popular recipes on the home page, chosen by fellow Pinners. Or, if you head to Zappos.com to get started on your holiday shopping, you can browse in-demand products. Need a good book to read while you're curling up at the fireplace this season? Go to RandomHouse.com to see the books Pinners are enjoying most.

Retailers included in the initial launch include Zappos.com, Target, Walmart, Whole Foods and ModCloth.

Read more about social media in retail.