Convenience, voice tech driving new era of commerce
A new era of commerce is ahead thanks to Amazon and other top retailers expanding into food and medicine, and the advent and adoption of voice-controlled devices.
Those trends, according to Walker Sands' fifth annual 'Future of Retail," report are driving an industry much bigger than retail, according to a press release. The study reports 64 percent of consumers owning a voice-controlled device are using it at least weekly and half have made a purchase via the device in the past year.
"As the lines between retail and other industries blur, brands and retailers need to transform the commerce experience into a more integrated part of the consumer lifestyle. Commerce is no longer about an intentional decision to go in store or online to buy a product. It is now about connecting with consumers in their everyday lives and offering them the ability to browse, research and purchase when and where it’s convenient to them," Erin Jordan, retail technology practice area lead at Walker Sands and report author, said in the release.