News

Product cost, retail location key drivers in consumer shopping

October 3, 2018

A Uberall study of 1,000 U.S.-based smartphone users reveals 58 percent say cost is prime reason for brick-and-mortar store choice, and store location came in second place for 55 percent.

Product selection, online customer reviews and brand loyalty also play a role in brick-and-mortar choice, according to a press release.

"Today's shoppers value cost and convenience when deciding to shop in-store," said Josha Benner, co-founder of Uberall, Inc., in the release. "Surprisingly, brand loyalty has taken a backseat. Most consumers will only visit a brick-and-mortar location if the store is nearby."