News

Ralph Lauren hires first CMO, names new brand leader

March 2, 2017

Jonathan Bottomley is taking on the newly-created chief marketing role at Ralph Lauren and the fashion brand has hired Tom Mendenhall to serve as brand president for its Purple Label, Double RL and Men's Polo lines.

Bottomley, according to a Reuters report, is a former Vice Media executive and will begin his new job April 3.

The leadership changes come on the heels of the company's CEO resignation and are part of a new strategy and refocus effort, according to Reuters.