News

Raymark launches new POS, analytics solutions

January 13, 2014

Raymark has announced the upcoming launch of its next generation of retail enterprise solutions for mobility and analytics at the National Retail Federation's BIG Show 2014. The two new solutions, Raymark Mosaic Point of Sale and Raymark Affinity Analytics, will complement the end-to-end suite of Raymark retail enterprise applications with tools for mobile transaction processing and customer engagement as well as omnichannel retail analytics, the company said in a press release.

Raymark said its Mosaic Point of Sale application is not locked into any particular hardware model or operating system. Retailers can use the devices they want, and, as new devices, form factors and operating systems become available, the application's HTML5 technology will enable it to evolve with new trends in mobile hardware. The solution's real-time capabilities provide up-to-the second access to product information, including price lookup and inventory visibility from anywhere in the retail network, even distribution centers. Raymark Mosaic Point of Sale works in harmony with Raymark Mosaic Clienteling to provide a holistic tool for building customer relationships and providing superior service, the release said.

For head office and management users, Raymark's new Affinity Analytics solution provides graphical dashboards and reports based on transactional, product or customer profile data from any omnichannel source, including POS, e-commerce, merchandising and CRM. Users can analyze customer behaviors and demographics alongside store, product, vendor and promotion performance with interactive visualization tools to drill-down and organize data in a way that makes it simple to zero in on key insights, the release said. The solution includes over 25 graphical reports and dashboards that can be viewed from any web-enabled device, including handheld mobile devices, PCs and tablets.

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