News

Report: Loyalty only as good as the last customer experience

November 16, 2018

Most U.S. shoppers will cut ties with a brand if they have a poor customer support experience but are fast to advocate for brands that do provide a positive customer experience.

In fact, 50 percent of consumers have stopped doing business with a brand in the past year after a negative experience, reveals the Sitel Group 2018 CX Index Report. One in three consumers will post a negative review online or social media if they have a poor customer support experience, according to a press release on the report.

The report also reveals that men are dominating online shopping, and shopping primarily to find the lowest price. For more insight check out the full report here.