News

Report: Retailers gearing up to meet customer needs

December 27, 2018

Many retailers, about 50 percent, aim to improve systems and processes over the next three years to better meet consumer needs and expectations, as well as streamline processes.

Today's increasingly disparate solutions are driving the strategy, according to BRP's 2018 Integrated Planning and Inventory Management Survey, according to a press release.

"Today's customer journey requires retailers to use an integrated set of solutions, processes and organization to create and deliver the shopping experience consumers expect," said Gene Bornac, senior vice president and practice lead, BRP, in the release. "Retailers are also focused on improving the integration of actionable customer data into their planning activities, as customer demand is a critical variable in today's customer-led demand planning."

The data revealed that within three years, 87 percent of retailers plan to have an integrated planning organization across channels and 93 percent plan to have integrated planning business processes across channels.

When it comes to integrating actionable customer data into a planning strategy 54 percent of retailers are on track and 44 percent are using customer feedback in real-time to impact in-season planning.