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Report says mobile shoppers prefer Sundays

In the U.S., Amazon is the most popular shopping destination for mobile users, with a 36.3-percent market share of traffic; eBay comes in second with 16 percent, followed by Craigslist with 11.5 percent.

December 11, 2014

Mobile shoppers are most active on Sundays, according to a report from Opera Software, whose eponymous browser is used by 270 million smartphone owners worldwide.

"Online shopping has become a major force in global markets," said Larry Moores, Opera's vice president for consumer mobile reporting and analytics, in the report. "And, with the holiday shopping season upon us in the United States, we see mobile's share of that market accelerating."

The study also shows variation in mobile shopping activity by region. In the U.S., mobile shopping traffic is the highest between the middle of October and mid-February. In Asia, mobile shopping peaks in March and July, while western Europe sees its biggest increases in traffic during November and December.

In the U.S., Amazon is the most popular shopping destination for mobile users, with a 36.3-percent market share of traffic; eBay comes in second with 16 percent, followed by Craigslist with 11.5 percent. The biggest share of mobile shopping traffic to big-box stores goes to Walmart, followed by Target and Sears.