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Retail Top 100 2012, No. 14: Facebook

January 21, 2013

It’s no exaggeration to say that Facebook represents an unprecedented leap in the history of human interaction. As of September 2011, Facebook has more than 800 million active users, with more than 50 percent of those logging on in any given day and amassing more than a trillion page views per month. Facebook traffic to retail sites increased an incredible 92 percent year-over-year for August 2011, yet that traffic showed a conversion rate of only 1.2 percent, suggesting that Facebook also represents the world’s richest source of untapped CRM data.

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