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Retail Top 100 2012, No. 30: H&M

December 12, 2012

The world’s second-largest clothing retailer, Hennes & Mauritz AB, recently announced its “Versace for H&M” line featuring apparel and accessories designed by Gianni Versace SpA, ranging from $17.95 zebra-print underwear to $299 studded leather jackets and floor-length “goddess” gowns dotted with Grecian buttons, and fluorescent micro-minis. H&M creative adviser Margareta van den Bosch sees “design and celebrity collections as crucial to establishing the fashion authority of H&M as a brand.” H&M has been marketing limited-edition designer collections since partnering with Chanel creative director Karl Lagerfeld in 2004, and this most recent partnership between the Swedish fashion giant and a luxury designer will give the Italian label global visibility, according to Versace Chief Executive Officer Gian Giacomo Ferraris, with targeted sales expected to reach $700 million by 2014.

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