News

Retail Top 100 2012, No. 38: REI

October 4, 2012

REI has teamed up with U.S. Bank to make credit card approval easier and faster for consumers shopping in-store via an iPhone application. By promoting a down-load of the REI Visa app at point of purchase, the retailer can enable customers to instantly be approved for the REI Visa card and begin using their reward points immediately. "The app also moves the customer application process out of the service lane to more of an in-store experience that connects with the brand," says Dominic Venturo, chief innovation officer of the bank payment service division at U.S. Bank. REI was deemed the best fit to try out the mobile credit card application process because of the company's mission. "Eliminating paper was important to REI because it is an environmentally conscious group," Venturo said.

"REI also has a very strong customer following with their existent iPhone app and wanted to try something new."

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