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Retail Top 100 2012, No. 50: Build-A-Bear Workshop

August 16, 2012

The interactive entertainment retailer Build-A-Bear Workshop invites guests to create their own customized stuffed animals. Digital Signage Today named Build-A-Bear's new Digital HearMe Sound Stations one of the top 10 coolest digital signage deployments of 2011. The self-service kiosk is highly visible, located near the entrance and "ChooseMe" area where guests first select their "new friends." The stations bring a new experience to the customers while reducing time to market for new sounds — automatically linking the sound purchase to a POS system and improving personalization through a record-your-own sound module. Digial Signage Today rates the experience as "fun for kids and easy to understand for grandma."

Download the complete Top 100.