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Retail Top 100 2012, No. 59: Williams-Sonoma

July 12, 2012

Williams-Sonoma is seeing benefits from the high-end sales recovery, helped along by the shift to online and strong merchandising in its stores, according to David Strasser of Janney Capital Markets. Earlier this year, Williams-Sonoma announced it would invest $75 million in e-commerce and the information technology and supply chain solutions to support it in fiscal 2011, with $25 million earmarked specifically for long-term international e-commerce growth. Due in large part to its rapid online growth, Williams-Sonoma's direct-to-consumer channel already contributes an impressive 41 percent to the company's overall revenues, with that figure expected to reach 43 percent."E-commerce is not only our fastest growing but also our most profitable channel," said CEO Laura Alber, "and, therefore, its growth as a percentage of total company revenues increases overall corporate profitability."

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