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Retail Top 100 2012, No. 61: Hollister

July 9, 2012

If the apparel industry was dominated in 2011 by the emergence of e-commerce and m-commerce, 2012 looks to be the year of f-commerce — f for Facebook, what else? Teen apparel companies Abercrombie & Fitch and its American lifestyle brand Hollister are actively engaging and building brand loyalty with their target market on the site. Hollister and Abercrombie & Fitch are the two most popular teen apparel brands on Facebook, followed by American Eagle and Aeropostale. As Facebook emerges as a serious marketing platform, this ranking is a significant indicator of teen shoppers' enthusiasm for the retailers' promotions and product offerings.

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