News

Retail Top 100 2012, No. 67: Staples

June 26, 2012

With its new 2.0 version iPhone app, office supply and service chain Staples has turned its signature Easy Button into a full-featured mobile shopping accelerator. The app allows for synchronizing shopping list construction across desktop and app so a customer can start a shopping list on the PC and have that in-process list show up in-store in the app. The code scan feature can be used to create a list of items that are running low and need refreshing.

Following its mobile site redesign in the autumn of 2011, Staples saw a rapid acceleration in customers' adoption of its mobile site, which now accounts for about 14 percent of all online. To adapt to this growth, Staples made several feature improvements to the app, stemming from the needs of small business: a feature specifically for timely printer cartridge replacement, synchronization of shopping lists across both desktop and app, and barcode scanning to maintain inventory of supplies that are running low. Also of note is the addition of an in-store mode that activates when the user checks in at a Staples store. The setting prioritizes different features, including a coupon wallet to use in-store.

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