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Retail Top 100 2012, No. 72: Green retailing

June 12, 2012

As consumers increasingly focus on eco-friendly shopping and greener lifestyles, "greentailing" has been upgraded from warm and fuzzy niche marketing tactic to value proposition. As demands from both customers and regulators have tightened, some of the industry's biggest players, including Home Depot, Starbucks, and Walmart are leading the charge to more environmentally aware practices with envi-ronmentally friendly initiatives aimed at reusing materials, eliminating waste, and preserving resources. Supermarket chain Tesco has famously declared its intention of being "a leader in helping to create a low-carbon economy." One green step the company has taken thus far is bringing emission-free delivery vans to London and other locations. The battery-powered vehicles save 21 tons of CO2 per year, the equivalent of driving 51,000 miles in a conventional car.

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