June 1, 2012

Macy's relentless endeavors to keep itself on a growth trajectory have paid off. The second-largest U.S. department store chain, reported earnings that beat analysts' estimates and boosted its full-year profit forecast as sales increased faster than the retailer expected. The company, which sells exclusive goods by Madonna, Martha Stewart and Karl Lagerfeld, exceeded projections as store and online revenue gained at both its namesake and Bloomingdales chains. From January to November 2011, Macy's consistently registered comparable-store sales growth posting a low of 0.9 percent in March and a high of 10.8 percent in April, for an average growth of approximately 5.1 percent. This is far better than its competitor JCPenney, which witnessed an average comps growth of a meager 0.8 percent over the same period.
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