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Retail Top 100 2012, No. 84: Sephora

May 21, 2012

The Sephora chain of cosmetics stores founded in France in 1970 and acquired by Paris-based conglomerate LVHM (Moët Hen-nessy • Louis Vuitton) in 1997 includes more than 750 stores in 17 countries and carries more than 250 brands, including its own private label. The trendy cosmetics giant now provides its beauty- and trend-conscious customers a personal experience through its iPad 2 app. The tablet's front-facing camera is used to create a virtual mirror so that customers can view how-to videos on one side of the screen while watching themselves create their own runway-worthy looks. Sephora has also partnered with nail polish brand Opi to develop an iPhone app that allows customers to match their skin tone to an on-screen hand and then "try on" a range of virtual nail colors, which they can then buy through the app.

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