May 20, 2012

Bath & Body Works' parent company, Limited Brands, specialty retailer of women's intimate and other apparel, beauty and personal care products, reported adjusted earnings per share for the third quarter, 2011 up 39 percent to $0.25 compared to earnings per share of 18 cents for the same quarter 2010. Third-quarter operating income was $186.1 million compared to operating income of $149.1 million the previous year, and adjusted net income was $77.6 million compared to 2010 net income of $61.3 million. In 2011, Bath & Body Works Canada launched a promotional sale in which all new items in its Signature Collection were priced at $1. The promotion, intended to entice more customers to sample the new products, netted the retailer valuable marketing information regarding the popularity of each product.
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